When it comes right down to it, Our core values are what define every decision we make.
This is also our approach to business. Each one of these points informs our operating practices, marketing initiatives and business decisions. From the managing directors through to the bottling technicians our corporate structure reflect our key values. Our team is made up of talented individuals who share our commitment to these principles
That peace comes from knowing that equipment failure is going to be prevented as much as possible and the efficiency impacts the bottom line not only financially but most importantly in the lives of individuals.
Many people don’t understand what drives the oil and lubricant industry, what technologies are currently used or about the new innovations that are being developed. It used to be that you just found the right grade or type of oil for your application and gave it no further thought. Now there are so many different oils with so many different features you almost need a degree to select the right lubricant for any given application. Our job is to provide the training and information so that individuals can make an informed decision.
This is especially true of the PowerUp Lubricants line. Performance is what we specialize in. We pride ourselves on the fact that our products do exactly what we say they do. Many users of PowerUp become lifetime ambassadors for the products, never using anything but the best.
We work hard. We will work hard for you. But no one said we wouldn’t have some fun while we do it. Spend any time with our team and you will see that we love a good prank, we make family time count and we want to recognize those who get us there. If it isn’t fun - then what’s the point.
It's impressive to see how broadly recognized our products and technology are. We are accepted and recommended by major organizations worldwide. From the major oil giants who come to us to develop and blend products for them, to aviation companies changing specifications to encourage the enhanced performance from using our products; or the government agencies who recognize our achievements. And yet we have assembled a relatively small yet effective team of specialists. We don’t have a large sales force or a billion dollar research facility. We haven’t put our name on any sports arenas. It just goes to show that it doesn’t always take much to impact the world around you.
These things are important to us. We hope they will be important to you too.